Building digital strategies for firms doing the right thing in a crowded industry.
Built of necessity
Born to be different.
Finovo was founded in 2017 to leverage our past experience in financial marketing to help fund MasonPay, our FinTech app aimed at helping the underserved pay down their credit card debt.
We quickly learned that few financial marketing firms offer end-to-end marketing services, thinking through strategy and execution. Those who do make sure you pay for it through their vague retainers including everything from SEO, to cookie cutter content, to taking out your trash on the weekends.
That inspired us to turn Finovo into the first financial marketing firm built with the efficiencies of a startup; working with firms representing $135B+ in client assets.
Think big. Build lean.
With MasonPay, we built an ultra-lean FinTech company, with one of the lowest user acquisition costs in the industry.
We take a similar approach with Finovo clients, focusing on providing ROI by cutting out unnecessary fees or fluff. We help firms build digital strategies to attract a more digitally-fluent audience and to position themselves for next-generation clients by building innovative campaigns, automating with technology and using data to iterate and improve processes.
Stay on the bleeding edge.
With the advancement of technology, financial services is arguably one of the most competitive markets around today. We work with your team to develop your message and to build a comprehensive plan to achieve your goals, whether that’s awareness, targeting next-gen clients, or targeting a B2B audience.
Bringing ideas to life.
A plan means nothing without the right execution.
How your clients perceive your brand is critical. We’re here to help, whether you’re looking to launch a new business, modernizing an existing brand, or creating a “flanker brand”.
Many concepts are hard to explain to end-users. Rather than drowning them in paragraphs, simplify the approach with a fun, friendly video to explain your value proposition.
Soar to new heights.
A campaign is far from over once it’s launched. We work with your team to ensure the campaign is always optimized, maximizing your ROI and reducing your acquisition costs.